Juan Antonio Beceiro Friedmann

Strategy & BD — Telemedcare LLC



  • Bachelor’s degree in Chemical engineering, Autonomous University of Barcelona
  • Master in Pharmaceutical Marketing and Management, EADA
  • Master in Marketing, ESIC


Since 2018, Juan Antonio led the Strategy and Business Development of TeleMedCare in Florida, US and Spain.

He spent more than 25 years in the healthcare industry, with strong experience in strategic and operational commercial and marketing. He was Business Development & Marketing Director of GE Healthcare, he co-founded 37celsius Capital Partners and he served in several European programmes as well as in a number of healthcare enterprises associations.

He is also the co-author of the book Todo lo que debe saber sobre marketing farmacéutico.

BHV Partners - Juan Antonio Beceiro